All Pro Rods - Our Story
Owned and developed by Roger Ray from the late 1990’s through 2008, All Pro Rods has certainly become one of the premier rod companies in America. With over thirty (30) years in the fishing and outdoor industry, Roger put all of his knowledge, insight, customer feedback, and heart into developing what we believe is the strongest, most sensitive fishing rod in the entire industry. 
All Pro Rods are made here in America by hard working American laborers, a fact that we are still very proud of and a fact that will not be changed. All Pro Rods has endeavored to meet the ever changing fishing industry while still providing a quality, dependable fishing rod. Our APX graphite blank equipped with Titanium guides, the finest cork, and graphite arbors is not only lightweight and perfectly balanced, it is has what we refer to as “Sensitive Power”.
In 2008, Roger was diagnosed with cancer and underwent months of intense treatment at the Mayo Clinic in Rochester, MN, leaving him unable to pursue his fishing dreams with All Pro Rods. However, the All Pro Rods dream lives on with her new owners, Devon Sutherland and Don Jarvis. Being a long time friend of Roger’s and a die-hard supporter of All Pro Rods, Devon determined to purchase the company so that she may thrive and excel. With a manufacturing and legal background, Devon is working with our engineers to perfect our next generation of rods, a generation of rods which began in the mind of Roger prior to his illness. With an extensive multimedia background and avid angler, Don will be handling the day to day management, phone calls, e-mails, etc., as well as seeking to promote All Pro Rods through every avenue we can find. Our commitment remains with our customers, dealers, and fishermen of all types!
We have relocated our principle office to Hendersonville, Tennessee at 260 West Main Street, Suite 118. We welcome you all to drop in and check out our fishing rods and apparel. We would love to direct you to a quality dealer of All Pro Rods in your area! We certainly appreciate your support now and in the years to come.
Devon J. Sutherland
Don Jarvis
Thank you for your continued support!
We would like to take a moment and thank our friends and customers for your support of All Pro Rods products and we look forward to continuing our relationship. For those of you considering an All Pro product, we welcome you to the site and to our family. Located in middle Tennessee and surrounded by many lakes and streams, fishing is a natural part of our lifestyle. In a unique culture where neighbors know their neighbors, friends and coworkers respect and like each other, All Pro thrives. Out of this family atmosphere all of our products are born.
All Pro Rods, made in America by American fishermen.
Proud to be an American and a Tennessee Volunteer!
All Pro Rods Owners
Don Jarvis Devon Sutherland
The last week of January 2009 brought about new ownership and management of All Pro Rods. Don Jarvis and Devon Sutherland of Hendersonville, Tennessee, acquired the name and assets of All Pro Rods. Both partners are avid fisherman in the Middle Tennessee area and more information about Devon and Don will be posted soon. Don is the General Manager and will be in the Hendersonville office.
All Pro Rods was founded on the concept of Quality and Value. In that pursuit we have found that customer service is the most important aspect of running a business high in moral standards and ethics. It is our mission to make sure you are happy with your old or new All Pro rod.
We look forward to meeting you in the office and at the lakes around Middle Tennessee.
Devon and Don